Tuesday, April 13, 2010

Saint Alfred and Nike: New Collaborative Space

Nike is opening later in the week at 1529 N. Milw, where boutique Hejfina used to be.

The space won't be called Nike, though. There is no name yet, per an email thread with PR spokeswoman Cindy Hamilton of Nike's Chicago office. It will be a collaborative space with neighbor Saint Alfred at 1531 in the adjoining storefront.

Pasted below is a backgrounder sheet, sent this morning.

A new Nike and Saint Alfred retail partnership focuses on soccer to tap into the energy of the World Cup, providing a deeper consumer experience. Incorporating art, music and fashion, the retail space, located at 1529 N. Milwaukee, will feature Nike Sportswear collections, Saint Alfred x Nike Co-Lab pieces, exclusive artist collaborations, soccer licensed product and special events during the next few months.

During the month of April, the space is featuring six designs by well known local artist Cody Hudson. Centered on the themes of soccer and Chicago, this artwork has been created exclusively for the space and will be available as a limited-edition screen print for tees and other product through an on-site customization process that will enable visitors to work directly with St. Alfred designers.

Hudson is a Chicago-based artist who also serves as owner and creative director of the design firm Struggle Inc. His graphic work and paintings have been exhibited throughout the US, Europe and Japan including the Museum of Contemporary Art (Chicago), New Image Art (LA), Rocket Gallery (Tokyo), The Lazy Dog (Paris), & Andrew Rafacz (Chicago). Cody’s work has been featured in numerous magazines and publications including idN, Arkitip, Anthem & Juxtapoz.

Hudson’s designs will be available until April 30, and the month of May will feature the work of Mr. Cartoon.

The space opens to the public Thursday, April 15. Hours will be 12 p.m. – 8 p.m., Monday through Friday, with extended hours beginning June 1.

Media Contacts:

Cindy Hamilton, Nike

Krabby Rangoon - CSRW, Saint Alfred

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