See below. Nice to know that Native Foods will correctly identify their new Wicker Park store.
The Levis store is identified on their site as Bucktown, as are a number of other WP businesses... [left out for privacy]
As always, thanks for all your hard work on Pipeline.
From: Online Support
To: Jim O.
Sent: Wed, Apr 13, 2011 7:05 am
Subject: Re: New Chicago Location
thanks for writing.
Yes, we know!!!! the old website has it wrong, but the new website that goes live any day has it correct. Given that we were about to launch a new webiste, we just never fixed the old one. when we were first looking for locations in that area we were looking in both areas, but obviously decided on the Wicker Park locations. The website person just never fixed it.
we have lived in Chicago for almost 20 years and we are excited to be opening here. We hope to see you in the restaurants!!!!
thanks again for writing
On Wed, Apr 13, 2011 at 7:51 AM, Jim XXX wrote:
I live a block from your new Chicago location being built at the corner of Milwaukee Avenue & Honore Street. Your website shows the new location as "Bucktown," but your actual location is in the heart of the Wicker Park neighborhood.
Wicker Park and Bucktown are sister neighborhoods and are often spoken of together as Wicker Park/Bucktown (there are separate Facebook pages for Wicker Park and Bucktown and a combined Wicker Park / Bucktown page). Bucktown is the more upscale of the two, and several retailers on the Milwaukee Avenue shopping strip in Wicker Park (including Levis, just up the block from your new store) have taken to calling their locations Bucktown, obviously hoping to attract a more monied clientele.
Ok, so my nose is a little out of joint, but if you're locating your first Windy City store in Wicker Park, shouldn't you call it that? (Side note: you can see the actual Wicker Park itself from the Honore Street side of your store.)
Either way, welcome to Chicago. This is a vibrant neighborhood and I wish you every success here.