Saturday, March 5, 2011

Hardest Thing of All

In the last pipeline I mentioned there'd be a one sheeter coming soon.

It's still coming.

The hardest thing for me to do is "sell" the pipeline.

Some people announce that they've built something and then want others to buy into its nascent existence.

Others struggle to continue and then struggle more at the prospect of selling themselves.

Hence the delay.

Pat is proofing the one sheeter, which is more of a letter to readers.

I mocked up the rate card.
Already sold a few listings and some of the Kudos are booked.
Now I just have to get the word out.
And work. Walk streets. Meet with people. Calls. Emails. Etc.
I think it will be a fun way to mark the past two years and get pumped about the future.